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About Richard Bock
Richard Bock is the owner and operator of Giuseppe's on 28th since he purchased it on June 1, 2002. He studied cooking in Italy for 9 years while performing as Principal Cellist in Maggio Musicale Fiorentino Orchestra.
This is how it all began...
Richard's story is quite interesting. Richard is a very talented cellist and grew up in New York. Many years ago, he was playing in a club on East 84th St in the city with Dave Brubeck's son, Darius. During the evening, a customer in the club, who lived in Florence, filled Richard's thoughts with images of Italy, the culture, the music, the people and the food. He extended Richard an invitation to come to Italy, and 2 weeks later, Richard was on his way!
Soon after his arrival, he was walking the streets of Florence when he bumped into an old college friend, a pianist, who was involved in the Maggio Musicale Fiorentino Orchestra, the most famous theater in Italy. Soon after this chance meeting, this friend got Richard an audition for conductor, Riccardo Muti. Muti happened to be looking for a Principal Cellist for the orchestra, so Richard decided to perform and was offered the position. He thought he would stay a year, but stayed almost 9! It is here where his love for the culture blossomed.
As a result of all those years, living and fitting in perfectly with the people and lifestyle, he enjoyed all the fun times at the table with friends, sipping fabulous wine and studying how they lived. He learned how to cook from all his friends, their mothers and grandmothers and just couldn't get enough. He eventually went back to New York and immediately started working in the studios in the New York scene, but he missed Italy and the finer things in life. He knew sooner or later he would have a place that would give him some of those feelings that he missed....the trattoria style and food.
It wasn't until about 15 years ago when he got involved with an Italian restaurant in the Valley, did he learn what he wanted in restaurant ownership. In 2001 when Giuseppe's location became available, he knew he had to purchase it. It offered him the ability to use all he had learned while in Italy and share his experiences with others.
Owning Giuseppe's also allowed Richard the ability to continue with his music career, as he was able to perfect both. Richard joined the Phoenix Symphony in 1984 and has been the principal cellist for 24 seasons. He began his cello studies at the age of 12 with Harvey Shapiro at The Juilliard School. Leopold Stokowski chose Bock, at age 18, to be principal cellist of the American Symphony Orchestra, making him the youngest principal player in the orchestra's history.
Richard is also known for being a part of Frank Sinatra's orchestra for 5 years, touring throughout the United States and South America. He performed in concerts with Tony Bennet in Boston and also performed in Carnegie Hall and the LA Forum. He will also tell you that he played with Tim Harden at the Woodstock Festival, for real!!
Many interesting people have come to dine at the restaurant. Doc Severinson and Marvin Hamlish stopped in when they were visiting because Richard played with them both when he was in NYC - they wanted to see if his cooking was as good as his musical talents.
So, the next time you are in the mood for some exceptional Italian food, stop into Giuseppe's on 28th. You may even be lucky enough to hear Richard playing his cello. He is a very talented chef by day and exceptional cellist by night!